Branding

Promote can be branded to fit in with your company brand. Branding is an optional product add-on so if you want to use this for your site please contact your sales representative.

Content in this article

• Introduction
• What you need for the branding
• Managing brandings in Promote
  • Step-by-Step Guide - How to apply your branding
  • How to Disable Branding for Emails

Introduction

With the Branding product add-on, you can adjust the branding of your site and update it as often as you please. You can add your logo, and a colour scheme that aligns with your company’s existing brand and upload a nice background image for the login page.

What you need for the branding

To apply branding in Promote you will need:

1. Company logo
2. Primary colour
3. Background image for the login page
4. Secondary colour for gradients (i e in buttons)
   View full-size
5. Header Image (displayed on the 'My Programs' page
   

1. Company logo
Your company logo will always be displayed in the top navigation bar on the platform. Always use a file with a transparent background for optimal results.

2. Primary colour
The Primary colour is used for the navigation bar and several other elements on the platform. Components using the Primary brand colour are icons, buttons, separators (lines), and filter dropdowns.

3. Background image
The background image is displayed on the login screen. The image will be cropped as the window is being resized so be mindful of this when you select a suitable image.

4. Secondary colour (Gradient)
The secondary colour is used for the objects using gradients like the Call to Action background and primary buttons. The default gradient is based on the Primary colour but by adding a secondary colour you can create a more vivid branding.

 

5. Header Image
This image is displayed as a header for the My Programs page.

Managing brandings in Promote

Admins with permission to manage brandings can see the Brandings option in the top navigation bar. Learn about the admin permissions here >

As a branding manager, you can create multiple brandings for your site and easily switch between different branding. The branding currently in use for the site is marked “Published”.

You can Copy or edit an existing branding or create a new branding.

Step-by-Step Guide - How to apply your branding:

1. Enter the Brandings tab
   
    
2. Click on the 'Create' button or enter an existing branding
   
    
3. Upload your company logo:
   Your company logo will always be displayed in the top navigation bar on the platform. The logo will be displayed at a max size of 160 x 65 pixels.
   
   To ensure the logo looks crisp even when using browser zoom we recommend uploading a file with 640 x 192 pixels, this will allow up to 400% zoom with no loss of quality.
   
   Always use a .png or .svg file with a transparent background for optimal results.
   
4. Upload your background image:
   The background image is displayed on the login screen. The image will be cropped as the window is being resized, so please be careful when selecting a suitable image.
   An image size of 2400 x 1600 will look good for most screen resolutions. Keeping the file size lower than 1MB is also recommended to make sure the login screen will load smoothly for all users.
   
   
5. Upload your Header Image:
   This image is displayed as a header for the My Programs page.  Please note that the image will be rescaled to 1440 x 225 pixels so for optimal quality it’s recommended to resize the image to this size before uploading it.
   
   

6. Primary Colour:

   1. Add your primary brand colour - Click BASE and enter the hex code of your primary brand colour.
   2. Generate brand colour spectrum - Click GENERATE to generate the brand spectrum

      Advanced tip for Colour Spectrum
      The brand colour spectrum is used when a different tint of the brand colour is used in combination with the Primary colour for example in icons or borders with shadows.

      

      If you want to you can manually adjust all the colours generated for the spectrum, this can provide a more vivid style for your interface. When adjusting the colours it’s still important to maintain the “light to dark” approach for the spectrum.
       
      

7. Secondary colour - Gradient settings:
   Generate Gradient - Click GENERATE to generate a default gradient based on your Primary brand colour
   
   

   Tip for optimizing your gradient
   You can adjust the gradient to make sure it looks as nice as possible. By default, the secondary colour is generated based on the primary brand colour but using a different colour can make your interface look more appealing. The general advice is to keep one of the two colours as the exact brand colour.

   Our default Promote branding, for example, use a combination of the Promote purple and pink which we think makes the gradient look nicer.

   

   Example of auto-generated gradient vs adjusted

   

   

   Gradient Text 
   By default the text on the gradient is WHITE. It is possible to adjust it if needed for better visibility.
    
   

8. Customize the colour of the Call to Action button
   

9. Apply your branding:

   CLICK PUBLISH - The new branding is now published and applied to your Promote site

How to Disable Branding for Emails

The branding will be reflected in the emails sent from your site. If there are instances where you prefer not to include the logo in emails for a particular program, you can easily manage this through the program's settings section.