In your admin view for your program, under the tab "Settings" you can set/change the name of the program.
This is the name that is visible for all the users in the program. The program name is shown in Promote but also in all emails that are sent out from Promote.
This will be visible only for admins. Use this internal name as a way to sort different program starts, templates, demo etcetera.
How to set a program name
If you would like to name your program follow the steps below:
1. Go to "Admin"
2. Search for your specific program
3. Go to "Settings" and change the name